Brand Champions – Engaging Brand Podcast

Listen to Ian’s interview with the enigmatic Anna Farmery, founder of the award-winning Engaging Brand platform, during which they discuss:

  • whether you create brand champions  create a culture to foster brand champions.
  • Do you treat employees as customers? Do you market to your employees? Does internal marketing work?
  • The role of leadership and of management in employee engagement.
  • Who are the MOST important people in any business?
  • How brand champions should not be agents of PR
  • How to evolve a brand champion culture
  • What are the characteristics of brand champions
  • Practical steps to create brand champion conditions

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