Listen to Ian’s interview with the enigmatic Anna Farmery, founder of the award-winning Engaging Brand platform, during which they discuss:
- whether you create brand champions create a culture to foster brand champions.
- Do you treat employees as customers? Do you market to your employees? Does internal marketing work?
- The role of leadership and of management in employee engagement.
- Who are the MOST important people in any business?
- How brand champions should not be agents of PR
- How to evolve a brand champion culture
- What are the characteristics of brand champions
- Practical steps to create brand champion conditions