“I found this book excellent (and I’ve read quite a few books on the same subject).
Ian Buckingham manages to clearly explain the importance of brand engagement & employee engagement. Although authored by a Brit, the subject matter translates across all continents and cultures.
As an human resources professional who has worked in the US & Europe and who has looked after employees all over the world, I know that the nuances of employee engagement may differ slightly in each region, depending on culture and market forces; however, the overall principles and strategy of employee engagement is the same wherever you are. Engaging employees to love your brand, talk about your brand and stay with your brand, is as critically important now as it ever was – particularly during these economically dynamic times. I hope you agree, that it’s well worth the read.”
Thank you Stephanie.
Makes it all worth while…………………..