Re-blogged in honour of the inspirational superhuman feats of the London 2012 Paralympians.

The Brand Trilogy (TBT)

WASP males don’t tend to get too many invitations to be involved in the promotion of diversity management; which is more than a little short sighted.  I’m a firm believer in the notion that the promotion of diversity should embrace the full range of stakeholders and should truly practice inclusiveness in the way stakeholders are engaged with the philosophy or it runs the risk of being seen as a marginal activity aimed at an exclusive audience.  Within businesses, this means adapting the language used to promote diversity from the usual hearts, flowers and equality stuff to appeal to left brain and bottom line thinkers. It needs to empower and celebrate uniqueness not reinforce difference. As with the CSR and sustainability agenda, this can be done, as it makes damn good business sense. But a “push” communication approach may be one of the reasons why the diversity flag bearers within organisations sometimes…

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