Always follow your bliss!

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As I explored in Brand Champions, it was mythologist Joseph Campbell who coined the phrase “follow your bliss” to describe how people are at their happiest when the work they do aligns to their true character. And I have little doubt that leaders of organisations who set out to create cultures that inspire, involve and engage people, are the ones that thrive over time.

So, on #InternationalChildrensBookDay, it seems a fitting time to announce the delivery of a personal project I’ve been working on alongside the internal brand development crusade.

In collaboration with our two little heroes, I’ve recently written a series of childrens’ fantasy books, the Changeling Trilogy.

The first, Legend of the Lost, will hit the shelves this Summer.

But it is in post-production and available for pre-orders now.

Needless to say the plot line follows Campbell’s hero’s journey cycle, as you would expect. All the best stories do. Although the heroes and many of the villains were inspired by the very many characters we’ve encountered along the way, especially where the work and corporate me have overlapped.

So, as a treat to yourself or a junior loved one (aimed at 7-11 year olds but intended to be engaging for adults to read to/with them too), check it out on Amazon. But fear not, the cover is discrete enough for you to have a read on the train, and if anyone asks, you can always claim it’s a high-brow brand management tome and part of your CPD.

Ian

PS- if you spot yourself in the stories, the kids have told me I am not at liberty to either confirm nor deny the truth. But buy me a beer and…

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