Engaging Events

Having worked in the engagement space with a host of clients across sectors for longer than we care to remember, we’re especially keen to practice what we preach and to engage our network of clients and contacts in conversation and dialogue both face to face and online. To that end, not only do we post regular thought pieces and blogs featuring hot topics in the engagement space but from time to time we also facilitate a series of intimate events aimed predominantly at in-house practitioners. These provide a real opportunity to make genuine connections and exchange practical and sometimes inspirational ideas based on experience rather than theory.

“I can honestly say that your networking events really deliver what you promise in an intimate, club atmosphere. A really, really useful space for in-house practitioners to share and learn” (HRD by day and breakfast club member)

Here are details of past events facilitated by Ian and our associates and details of forthcoming attractions:

Monthly Breakfasts

1. January 2012

Sustainable Brands through Sustainable Communication.

Featuring : Our 2011 Brand Engaged Champion – Mike Barry, Head of M&S Plan A.

As we approach 2012, organisations across sectors are under unprecedented pressure given the ongoing turmoil in world markets. Leaders are under fire as never before and they need all their stakeholders on side, acting as advocates for the brand. To achieve this they have to encourage inspirational and silo-busting thinking.

In our experience, in times like these, the heritage of the business can be as inspiring as the vision and mission. The brand can be a powerful rallying point and source of confidence and inspiration.

We held our first breakfast of 2102 on Thursday 12th January 2012 where we explored the DNA of a sustainable business and sustainable brand. Our guest speaker was the enigmatic Mike Barry, Head of Sustainable Business at M&S.

The aim of this breakfast was to:

  • inspire with a thought-provoking yet pragmatic TED-type talk about M&S’s Plan A engagement journey
  • provide an environment for a lively but useful debate and discussion around the challenges of creating and sustaining engagement in today’s economic climate

Time: 08.30 – 10.00

Venue: Hospital Club, Covent Garden, London

The first in the 2012 programme of monthly breakfast meetings, uniquely aimed at the Marketing; HR; Comms and C Suite in which we were joined by executives from Vodafone; Barclays; Rio Tinto; McDonalds; HSBC and John Lewis +). Click here for details of the discussion.

2. Be You: Critical Conversations with professor David Clutterbuck

A healthy organisation asks critical questions of itself and key stakeholders, allowing it to manage risk effectively, build a strong and honest reputation and to take full responsibility for its actions and practices. Anyone who is familiar with our work will know that we believe that harnessing the power of both traditional and participative communication methods and blending these with the techniques and philosophy of mentoring, allows an organisation to take its dialogue to a new level. This new combined approach to effective dialogue with employees creates understanding, resonance and commitment building brand advocacy from within.

Facilitated by Ian Buckingham, the guest co-speaker in March was Prof David Clutterbuck, a  prolific writer and thought leader in the field of mentoring and coaching. The session focused on the critical conversations all organisations need to have with their talented employees.

One of the themes that run throughout David’s 40 years of research and writing, and through most of his books is the power of the right conversation, at the right time, to bring about change. In his talk, he drew upon recent research and two books still in press (both to be published in Summer 2012) to explore conversations in the contexts of talent development, succession planning, and leveraging diversity. Sometimes described as “the master of the bloody difficult question”, David is a most engaging, controversial and thought-provoking speaker – and as ever, our members including representatives from brands like BA; Virgin and Bonhams left the session inspired and challenged!

Date: March 2nd

Time: 08.30 – 10.00

Venue: Hospital Club, Covent Garden, London

3. Global Brand Engagement: Uniting the brand trilogy of HR/Comms and Marketing to engage a global audience.

Julie Clarke of Fujitsu will share the Fujitsu brand transformation story undertaken at a time of unprecedented natural and economic challenges. She will share insights about their global programme tailored to local needs but geared towards ensuring that employees willingly deliver the promises made to the market.

As someone who has spent quality time in the HR/Comms and Marketing spheres, this promises to be an enlightening, inspiring and ultimately very useful discussion, especially for internal change agents.

Time: 8.30 am

Venue: London

Date: 26th April

In-house practitioners are priority guests and as there are limited places available to assure real dialogue we would be grateful if you could let us know as soon as possible if you would like to join us for this discussion. This event will be accompanied by an article and discussion piece.

4. Brand, Behaviour and Culture: At our May event, in conjunction with our partners and retail design specialists M Worldwide, we will be exploring the link between physical branding, culture and behaviour when developing and implementing a brand management strategy. Take a look at the serialised blog and our Admap article on this topic for more details.

Register here for advance bookings.

5. The Future of Engagement (In the Summer of 2012, futurist Rohit Talwar and Ian Buckingham explore ways to anticipate and innovate & grow brand equity from within)

Breakfasts not your thing?


– one of our Derbyshire Dinner Debates  every quarter, kicking off with Facebook or Facetime? How to put the social in social media.


– watch this space for news of Time on the Island! Our coastal executive development retreat scheduled for August 2012.

For the full event programme and information about facilitators, format, speakers and the guest list please drop us a line. Places are restricted to assure quality. So if something takes your fancy, do get in touch asap.


3 thoughts on “Engaging Events

  1. Pingback: Can the ghosts of Christmas past restore confidence in the banking sector? | The Brand Trilogy (TBT)

  2. Pingback: Re-claim the “c” word! How critical conversations build brands. | The Brand Trilogy (TBT)

  3. Pingback: Is talk of sustainability a luxury when leaders are obsessed with survival? | The Brand Trilogy (TBT)

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